YACademy launches the first edition of Architecture for Food, a high-level training course offering 8 scholarships and internships in internationally-renowned architectural firms. 102 hours of lessons, a 30-hour workshop, lectures and placement opportunities in internationally-renowned architectural firms like L22 – MVRDV – SNØHETTA – BAROZZI VEIGA
The main character of tv shows, cultural events and festivals, undisputed ruler of social media, food has become more than just a simple nourishment.
In the contemporary world, food means history, identity, memory of place and people’s tradition of which the cooks became the new custodians. They became guru, role models, real leading stars of the cultural and communicative contemporary scene.
If the cooks are superstars, their stage is the kitchen, their audience sits in dining rooms. In this complex ecosystem, architecture plays a fundamental role by qualifying itself as a theatre of the great enogastronomic miracle of our time.
For similar reasons, in Bologna – the cradle of the Italian enogastronomic tradition – the first and most important course in Architecture for Food is launched: a training course of excellence, created to train designers to understand both the numerous technical instances essential for food processing and the different formal necessities required to design the right space for the specific enogastronomic experience.
Ranging from the knowledge of organizational characteristics of a kitchen to the study of different food branding strategies, the course proposes an in-depth study of technical and compositional fundamental topics to guarantee the affirmation of a restaurant, a franchising or a product line. The course will be made up of 102 hours of lessons, a 30-hour of workshop and multiple lectures by well-renowned professional architects.
At the end of the course, YACademy’s Placement office will guarantee every student an internship or collaboration proposal in one of our partner studios.
YAC is an association which promotes architectural competitions aimed at fostering culture and design research. Over the years, YAC has broadened its experience of work and collaboration with the main architectural firms of contemporary architecture, dealing with diverse and numerous topics of architectural design. Nowadays, thanks to the collaboration with the University of Bologna, YAC’s expertise can serve young designers better, providing them with the creation of high-level educational programs aimed at polishing the skills of the students and offering them a valuable connection to the labour market.
Thanks to the close relationship with internationally renowned professional and academic actors, YAC is the perfect frame within which complete or specialize one’s skills and create a significative link with the most internationally-renowned architectural practices. The courses will take place at YACademy’s headquarters: a historical building located in the heart of Bologna historical city center, close to the Two Towers and next to Piazza Santo Stefano, undoubtedly one of the most picturesque corners of the city.
102 HOURS OF LESSONS
FOOD INTERIORS | 6 hours
Restaurant and food retail between design and contract
Paolo Lucchetta | Retail Design srl
RESTAURANTS AND FRONT-END | 12 hours
Experiential design: the restaurant experienced by the customer
Giovanni Franceschelli | Rizoma Architetture
RESTAURANTS AND BACK-END | 16 hours
Technical design: the restaurant as seen by the cooks
Vincenzo Veronesi | Veronesi Group
DOMESTIC DIMENSION OF THE FOOD | 8 hours
Homes and kitchens, between luxury and sociality
Giacomo Beccari | Ciclostile Architettura
FOOD BRANDING | 12 hours
The dimension of communication: every experience needs its own space
Domenico D’Alessio | FUD – Lombardini 22
FOOD: HISTORY AND MEANINGS | 12 hours
Socio-economic analysis of food
Simone Cinotto | Università di Scienze gastronomiche di Pollenzo
DESIGNING WINE CELLARS | 16 hours
The universe of viticulture and its requirements
Fiorenzo Valbonesi | ASV3
FOOD AND TRADE | 8 hours
Design of retail spaces for the agri-food industry
Paolo Emilio Cassandro | Simone Micheli Architectural Hero
CASE HISTORY | 12 hours
Successful examples of architectures for food
Carlotta Tonon | Architecture PR and Critic
UNDER: Europe’s first underwater restaurant
Angelo Pezzotta | Snøhetta
RESTAURANT INTERIORS: Designing a Portrait
Adam D. Tihany | Tihany Design
COLOUR AND MOVEMENT: Santa Caterina market in Barcelona
Benedetta Tagliabue | Miralles Tagliabue
EMBT LIBERAMENSA: design enters prison
Adelaide Testa e Andrea Marcante | Marcante Testa
TALES FROM THE EAST: Sea Restaurant
Gong Dong | Vector Architects
THE EXHIBITION OF TRADITION: Salpi ham factory
Enzo Eusebi | Enzo Eusebi and Partners
FOOD AND DESIGN
Alfredo Häberli | Alfredo Häberli Design Development
FICO: the world’s largest agri-food park
Alessandro Bonfiglioli | Fondazione FICO
MARKTHAL: new popular scenarios of food
Jan Knikker | MVRDV
WINE AND ARCHITECTURE: Ribera del Duero
Alberto Veiga | Barozzi Veiga
TRADITION AND INNOVATION: the food industry as the field for creative experimentation
Massimo Bottura | Osteria Francescana
Italian Food University: repurposing of Villa Sorra
Matteo Agnoletto | Università di Bologna Massimo Bottura | Osteria Francescana
The workshop will present an opportunity to summarize practically and test all the notions acquired throughout the other course sections, which guarantee strategic solutions applicable in a real architectural project. The workshop will be held in collaboration will Osteria Francescana and chef Massimo Bottura. Three stars Michelin, honored with numerous awards and named several times best chef in the world, Massimo Bottura is a protagonist of different initiatives that aim at promoting social wellness and enhancement of national culture and tradition. Therefore, the workshop will analyse the project of renovation of Villa Sorra and its monumental garden. A masterpiece of seventeenth-century architecture, Villa Sorra is for years an object of design reflections that aim at transforming it – thanks to experience of Massimo Bottura – in one of the most important cooking schools in the world. Under the aegis of the most renowned chef on the international scene the course participants will undertake the challenge to design what is supposed to become Italian excellence in enogastronomic education, a perfect synthesis of tradition safeguarding and contemporary strive to experiment.
At the end of the lessons, YACademy’s placement office will guarantee each student an internship/collaboration offer in one of the professional firms relevant to the course topic:
L22 – MVRDV – SNØHETTA – BAROZZI VEIGA
The project is in cooperation with:
Fondazione FICO – OPEN Project, Marazzi
More information at: www.yacademy.it
Title: ARCHITECTURE FOR FOOD (Sholarships)
Registration Deadline: July 19, 2019
Submission Deadline: July 19, 2019