Excerpt: Holiland Select Concept Store, an interior design project by SLT Design, captures the shapes that occur in the process of fashion tailoring and dessert making and translates them into spatial design elements. The store uses materials and colours to create a temperature difference, allowing warm and flowing lines to trigger an emotional gradient in the retail environment, enhancing the overall shopping experience.
Project Description
[Text as submitted by architect] Flow, fold, splice, remodeling… The tangible design language is endowed with infinite imagination in space. In this fresh, comfortable, and progressive fashion baking container, the spatial relationship and field order are redefined. In the rhythm of healing breath, the fashion aesthetics of dessert and the gradual emotional value are on the verge of breaking out.
Flowing pleats create a light state of fabric blowing, which also triggers the association of cream form in the process of dessert making. Capturing the shapes that occur in the process of fashion tailoring and dessert making, the designers translate them into spatial design elements. In the aesthetic of discovery and perception, SLT cooperates with HOLILAND again to break through the aesthetic boundary of fashion and baking. HOLILAND SELECT uses the combination and change of materials and colors to create the temperature difference in the space. It allows the expression of warm and flowing lines to trigger the emotional gradient of the in-store experience, and the harvest of HOLILAND SELECT is getting better and better.
Holiland Select concept store is located on the first floor of Wuhan Mixc. It is a brand new fashion theme store designed by SLT after Holiland Market. Holiland Select concept store interprets selection with flow and explores the beauty of freehand brushwork in desserts. With the overall conceptual theme of “Gradually to nirvana”, Holiland Select deconstructs the dessert art, creates an elegant atmosphere, expresses the structural relations and spatial order of different levels of texture through warm and flowing lines. Together with the three new product series of “Futurism”, “Taste symphony” and “Wheat field image”, Holiland Select constructs a unique Holiland boutique baking aesthetic container.
A casual glance at the entire space is a balance of classical geometry and aesthetics, which constitutes a series of dramatic experience focus -“Special point”. In the central area, the rectangular cabinet is wrapped with a large area of programming lamp film with flowing vision and a straightforward sense of linear space cutting to form a strong scene experience, supplemented by the point-like and line-like display of lighting, which further strengthens the dramatic conflict between dynamic and static in the center.
The horizontal natural stone grains and pores with rich texture restore the natural section texture layer formed after a series of physical and chemical changes in the baking process of dessert and retain the memory of the dough fermentation process. The flowing shape extension gradually forms the boundary of space, evoking the conceptual restoration of different morphological changes in the process of whipping cream production. Natural lines and neat lines blend, delicate and stylish, telling the taste narrative, and the dessert aesthetics with tension in restraint is boldly depicted here.
In the rest area, light and bright tones and gentle gradient lines become aesthetic symbols to reshape the fashion experience. The geometric language of flow and folds in different latitudes is imbued with infinite imagination in the whole space. The use of special resin materials on the ground mixes such fresh cream texture with superimposed colors and textures, which awakens customers’ desire and vitality to explore the art of dessert once again.
As an extension of the indoor experience, gentle streamlined organization and functional division shape the outline of the outdoor area, meanwhile perceiving the invisible healing atmosphere with everyone involved. Capturing the flowing folds of contemporary fashion tailoring and the floating sense of fabric lightness, the free-stretch curves and elegant colors in the space express the diversity of beauty in an immersive way. Holiland Select flagship store becomes an inspiring container, which maps people’s sweet mood.
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