Digitail | An advanced retail store design


Posted on: September 14th, 2021

Digitail | An advanced retail store design

About Competition

The brief for the “Digitail” competition is to design an upgraded retail store with a digital infrastructure that can attune to changes in the future.

The aim of the challenge is to design a new retail environment that will make use of all senses of a being, instead of just relying on visual cues, to convey the motto of the brand and the products displayed. The focus must be to tailor individual moments and create a dynamic experience.

The physical meets digital approach will be supplemented by stations where consumers can virtually try products. The digital elements must be part of the store infrastructure and seamlessly blend with the physical setting.

Space must allow for interaction among customers and staff. Privacy must be guided so that users who require it can guide themselves through the store. Guidelines for social distancing and a safe, hygienic ambiance must be followed.


The challenge is to design a retail store that is more flexible, evolving, and incremental with growing trends of retail in the coming future. Refer to the objectives below to understand the design expectations of this challenge:

  • Balance – A balance of spaces in terms of profit (business) and non-profit (public) ventures.
  • Inclusive – Offers a wide spectrum for spending, accommodating all kinds of sellers and people.
  • E-tail Materialised – E-retail brought in the physical world through various mediums to deliver a better consumer experience.
  • Agile – Looks at a flexible/evolving/incremental strategy to build a marketplace.

For more information visit the competition WEBSITE.

Requirements / Eligibility

The competitions are open for students and professionals from all the disciplines of design.
This is a design idea challenge only. There is no built commission/realization associated with the problem.

Submission / Key Dates

Registration Deadline: December 27, 2021
Submission Deadline: December 28, 2021
Winner Announcement: February 24, 2022

About the Organizer

Unfuse serves as a unit for Uni in the field of Architecture. It intends to break the fusion of traditional design barriers and methodologies by making it a platform for experimentation and conceptual exchange of ideas in architecture, urbanism, society, culture, and ecology. It is a research initiative dedicated to providing opportunities for designers from all domains to explore ideas that go beyond the boundaries of architectural discipline and enrich our built environment; thereby opening up possibilities for the promotion of architectural thought at a global level.

Read More: Architecture Competitions | Commercial Architecture | San Francisco | United States