Fashion Meets Architecture | The Red Studio

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Project Name: Fashion Meets Architecture

Practice: The Red Studio

Project Location: Lake Como, Italy

Design Team: Percy Adil Pithawala, Nitish Kesari, Ansh Verma

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Project Description

(Text submitted by the Architect)

DESIGN BRIEF

Our concept for the Fashion School is inspired from Anthropomorphic sculptures of Anthony Gormley. A massive Sculpture of a man in solitary contemplation is perched atop the hill gazing down at the picturesque valley and mountains beyond. This Sculpture can be internally accessed thru a lift which forms a vertical structural spine. Various programmatic spaces including the studio and display areas are stacked vertically at various levels within the Anthropomorphic Man. The outstretched leg further accommodates a spectacular Ramp Walk offering out of this world setting for exuberant displays of creations by students, faculties and Professionals.

PROCESS

Antony Gormley’s sculpture “IMPLEMENT 2010” is taken as a point of departure and placed on the sloping site
Sculpture is scaled up and further broken down into structural and spatial modules of 4 m cube
Vertical and horizontal articulations are integrated within the structural framework of grids
Considering a grid on existing site, cubes emerge out into the massing form
Volumetric masses are interspersed within the skeletal frames in order to accommodate functional programme
Exaggerated leg of the sculpture which extends towards the lake accommodates a spectacular Ramp Walk overlooking the lake
Traces of grid modules are further scattered and embedded into the landscape

The final form draped around an attached free-floating piece of cloth to exhibit the continuity and its relationship with human body.