Project Name: Identiti Advertising Renovation
Practice: Meister Varma Architects
Firm Location: cochin
Completion year: 2017
Gross Built up Area: 334sqm
Project Location: Kochi, Kerala
Lead Architects: Krishnan Varma
Photo Credits: Vishnu RajMore Specs
(Text as submitted by the Architect)
Identiti is a mid-size advertising and branding agency run by a father-sons trio who wished to consolidate their home and office in different parts of the city into a spacious live-work unit. By the time we were approached, a building had been purchased for this purpose on a relatively compact site. The existing structure was an archetype of a build-to-rent style prevalent throughout Kerala with low daylight and even lesser character. Cramped room sizes resulting from a half-baked interpretation of Vastu made matters worse.
The dramatic renovation matches its energetic occupants. The building had to cater for an office of 20 employees in addition to an expanding joint family. It also needed a look distinct from its neighbours hinting at its mixed-use avatar. We began with an inside out approach carving out the interior to match the space requirements of each floor. The largely column free office on the ground floor proceeding to the parents’ apartment on the first (with a traditional closed kitchen and utility terrace) and finally onto the sons’ open plan apartment on the second. Ferrous oxide walls feature as prominent elements on each floor with built in lighting features. A cement lattice to the east gives visual privacy from close neighbours and filters light to the living spaces. In addition to the walls, a portion of the second floor slab was also demolished to link the two residential floor balconies.
On the exterior, the public/private functions are visually separated by the surface treatment of plaster and colour. A red ochre wall deriving its colour from the company logo wraps around the building setting it apart from its residential surrounding. Large balconies finished in polished cement and spanning two floors jut out towards the front. Inbuilt planters within them are vertical kitchen gardens used to grow creepers and herbs. The building aims to be a model of reinvigoration for existing urban housing stock incorporating a variety of spaces and functions.