Last Submission Date: July 09, 2021
Last Registration Date: July 09, 2021
Type: CoursesMore Specs
Description: The workshop “Marketing and Communication for Architecture”, which will count on the collaboration with BIG Bjarke Ingels Group, will offer participants the opportunity to work on the development of a catalog, with the aim of narrating the project of the new San Pellegrino headquarters.
Communication is the central element of the project. Art, design, and architecture are the result of a cultural and creative process that, in order to achieve success, must be communicated. It is not a coincidence that the most important artists, designers, and architects have been outstanding communicators and, as such, forerunners of a new narration approach about themselves and their projects.
Good communication is as important as the project itself, both in affirming the reputation of a studio and in an exhibition or in magazine content settings: there is no project without communication.
For these similar reasons, the course “Marketing and Communication for Architecture” was created, to train professionals (designers or communicators) to build a narrative itinerary able to enhance the quality and innovation contents in the most different creative disciplines. In fact, communication is the central element for the designer or the curator/editor, firstly to promote their own activity, secondly for a dissemination purpose. In the same way, art design and architecture represent two of the most exciting professional horizons for communication experts.
Through an extensive study of tools and methodologies and thanks to the narration of the different creative disciplines, participants will gain useful notions for the setting of successful communication of different projects (their own’s or third parties’ projects), following a training course made up of 71 hours of lessons, 32 hours of workshop and numerous lectures by well-renowned professionals. At the end of the course, the YACademy Placement office will guarantee each student a proposal for an internship/collaboration for specific communication projects in the partner studios.
For more information visit WEBSITE.
The vertical forest, between architecture and communication / Maria Lucrezia De Marco | STEFANO BOERI ARCHITETTI
Topic: MAKING OF AN ARCHITECTURAL CATALOGUE FOR BJARKE INGELS AND SAN PELLEGRINO
Tutor: Flavia Fossa Margutti | La Biennale di Venezia di Architettura
Description: The workshop, which will count on the collaboration with BIG Bjarke Ingels Group, will offer to participants the opportunity to work on the development of a catalog, with the aim of narrating the project of the new San Pellegrino headquarters. It is the first project of BIG in Italy and it is the result of a competition joined by some of the most prestigious names of contemporary design (BIG, MVRDV, Snøhetta, and Michele De Lucchi), for one of the most famous brands of Italian food & beverage. Thanks to the collaboration of the workshop tutor, teachers, and the manager of BIG’s project, students will experience, gather, and produce all the material useful for the realization of the catalog: using sketches, models, photography, renders, text, interviews, augmented reality, or other creative tools. The project will be completed by the mockup printing of the catalogs realized during the workshop, this project will represent a prestigious case history thanks to which students will be able to test their creativity and their skills while producing the storytelling of one of the most iconic projects of BIG in the world.
At the end of the course, the YACademy Placement office will guarantee each student a proposal for an internship/collaboration with some of the studios better matching the topic of the course, with the likes of:
David Chipperfield Architects Milano – Jean Nouvel Design – BIG Bjarke Ingels Group -Snøhetta
The admission to the course is based on the evaluation of:
YAC is an association that promotes architectural competitions aimed at fostering culture and design research. Over the years, YAC has broadened its experience of work and collaboration with the main architectural firms of contemporary architecture, dealing with diverse and numerous topics of architectural design. Nowadays, YAC’s expertise can serve young designers better, providing them with the creation of high-level educational programs aimed at polishing the skills of the students and offering them a valuable connection to the labour market. Thanks to the close relationship with internationally renowned professional and academic actors, YACademy is the perfect frame within which to complete or specialize one’s skills, and create a significant link with the most internationally-renowned architectural firms. The location of the courses, also available from remote connection since 2020, is the prestigious headquarters of YACademy: a medieval building located in the heart of Bologna’s historical city center, close to the Two Towers and next to Piazza Santo Stefano; namely, one of the most picturesque areas of the city.Read More: Architecture News | Scholarship | Architecture Workshops | Italy