reD Architects

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reD Architects

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(“Text as taken from the website”)

RAJIV PAREKH

Rajiv has experience working with firms in New York and Mumbai. Rajiv worked on projects such as restoration of heritage structures, community housing projects for non-profits, redevelopment of the older building using additional FAR, and interior design of a sports club complex. Over time has developed an expertise in construction techniques, detailing, and code compliance issues. Prone to questioning all aspects of the design and determined to work through the issues related to the realization of a design intention. Rajiv has received his Master’s in Architecture from Pratt Institute in Brooklyn, NY, Registered with the Council of Architecture & Indian Institute of Interior Designers.

 

EKTA PURI

Ekta has worked in varied environments, from small design studios to large-scale corporate offices in Mumbai and New York, bringing a blend of team spirit enriched with an inventive design and construction approach to the practice. Her experience ranges from building projects like residential towers, bungalows, and hotels to bridge construction and interior projects in the health care, retail, and hospitality industry. Ekta has received her Masters in Architecture from the University of Pennsylvania (UPENN), Philadelphia. Frequently Lectures at Kamla Raheja Institute of Architecture and Environmental Studies.

 

Practice Ideology – reD Architects

Our process and approach toward each project are equally rigorous and comprehensive. reD was established in 2004 by a team of self-motivated people empowered to act with a purpose. The purpose was to set up a design practice with a process-oriented design approach. We strive to achieve the client’s goals through the process of research.

Our team ensures that the design solution generates an environment that surpasses trends and fads by offering a more enriching spatial experience. We started as a small two-person team and have grown to a team of over 30 architects and interior designers.

Our assignments include product design, interior design, architectural design, and urban design. The process and approach toward each are equally rigorous and comprehensive. Our designs accommodate the ‘perceptions’ of users/clients and understand that there are no absolute solutions to any design project.

Our team collaborates with artists, sculptors, product designers, marketing, branding consultants, furniture manufacturers, structural engineers, and landscape artists regularly to enrich the design process and add invaluable insights into each professional’s projects.

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