Excerpt: Hoff Store is a retail interior design conceptualized by Ciszak Dalmas + Matteo Ferrari Studio. Ciszak Dalmas Ferrari studio was called to design the interior architecture with the precise scope to conceptualize a space beyond a traditional sneakers retail environment and highlight Hoff’s commitment to purity, clean lines, and simple geometries in their products. The materials, such as marble, stone, ceramic, and lacquered metal, are the complex solutions for a delicate balance between architecture and products to display.
Project Description
[Text as submitted by architect] Sneaker fashion Brand Hoff recently unveiled the new retail design concept on Av. De Jaume III in Mallorca.
Ciszak Dalmas Ferrari studio was called to design the interior architecture with the precise scope to conceptualize a space beyond a traditional sneakers retail environment and highlight Hoff’s commitment to purity, clean lines, and simple geometries in their products.
The brands’ products are colourful and unisex, with features taken into consideration for the final design. Shoes are the protagonists in the store. The finishes of the interior architecture orbit around these focal points, being neutral and respectful in a soft colour palette composed of pink, grey gradient, and pale washed greenstones. The materials, such as marble, stone, ceramic, and lacquered metal, are the complex solutions for a delicate balance between architecture and products to display. All this, combined with a hand-made resin floor application, conveys a zen-like sense of spatial harmony.
The display solutions elevate the sneakers to a higher formal status on the main floor, presenting the products as unique pieces on special platforms that change colour and materiality. The perception is very intimate and relaxed, in contrast with the urban and colourful image of the products.
The store is furnished with bespoke pieces, such as the sofa, tables, props, and visual accessories. The sofa is finished with tweed Bouclé textile, similar to a woven pattern. The central area revolves around two Baiteg Stone tables, a traditional Spanish material that provides a sense of natural earthiness. The stone finish resembles somehow limestone and sandstone in a light tone.
The walls are treated with a layer of pink-mauve pigmented cement called “Mountbatten Pink” (known to be the colour used for the naval camouflage by the British Royal Navy during World War II). Large mirrors are used in the corners to widen the space and reflect the customers during the fitting moment.
The fitting rooms, recognizable by their luminous arches on the first floor, welcome the customers. In the main room, two large windows allow a view over the critical Avenida Jaime III, one of the main streets of the City of Mallorca. For the ready-to-wear products, a novelty for the Hoff brand, it has been chosen to add a ceramic material from the South of Spain that covers parts of the walls and shelves.
A predominant entrance then completes the store. The logo is visible on the first floor, together with a very recognizable neon sign, visible from any street angle.
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