Excerpt: Industrial Idyllic, a retail interior by Kritnam Atelier, approaches design with a holistic spirit of natural and true. The tranquility, exhibit clutter, and rustic vibe all work together to create a pleasant ambiance in this space, with an artistic and eclectic flare. A neutral interior tone was used to subtly highlight the product tone of an already established brand without the need for any additional decorative elements.
[Text as submitted by architect] Gujarat’s first premium showroom of Geyser and Ro water solution. In the rapidly expanding business metropolis of Surat, Gujarat has its first premium showroom for gas water heaters and RO plants including international products from Ao Smith and Xylem.
The area is 450 square feet and is occupied by 1. Gujarat’s first live demo zone 2. The lounge’s central exhibit area, 3. The main cabin, and 4. The storage area.
The client needs the use of a neutral interior tone without the use of any additional ornamentation details. The space needs to seem elegant.
Each machine has its own personality. Using influence from their existing machine products and mood boards, the design was produced with a holistic spirit of natural and true. A neutral interior tone was used to subtly highlight the product tone of an already established brand without the need for any additional decorative elements.
The spatial configuration/flow (The sequence of spaces at the completion of the assignment)
- Initially, a detailed 3D model is created using sketches to give the client an idea of how an original idea will be realized in reality
- ply joinery mock-ups and fabrication details prepared by artisans
- Stucco samples are created in an Indian traditional style and with artisan skill, incorporating concrete chemicals
- floating track light creatively and in accordance with the requirements was a challenge for us.
The design and material details of each room/area of the project (Details of materials used in different rooms. If there are specific finishes, mention those as well). Kindly include details of furniture, furnishings, accessories and artwork.
The materials finish used in this space which holistically raw and matt.
1. All designed furniture elements are crafted with powder-coated metal and exposed ply finish.
- Live demo unit and glass partition detail are matched within the language.
3. Concept of Art integration-
The artwork is inspired by boho botanical culture.
- Sculpted hanging light [ carved out from flexi ply] which harmonized with the language of design.
The highlights (Specific elements/areas you think are worth mentioning and why)
The focal point of the space is a Live demo zone, main cabin area and all crafted furniture which were designed within art discipline and concept.
The tranquility, exhibit clutter, and rustic vibe all work together to create a pleasant ambiance in this space. Each piece of furniture is created with an artistic and eclectic flare, while still being in line with the current product brands. Each piece of furniture has its own distinct identity and dominance such as a live demo unit, a cabin, a console, a brochures organizer etc. A fabric surface appears smooth and roomy. The floating luminaries create an ambiance reminiscent of a museum where machine made and furniture artifacts are displayed. A wall-mounted display demonstrates the uniqueness and significance of a product. Greenery offers elegance to the place by bringing it alive. In a holistic sense, the space is completed by equally valuing filled and vacant space.
The challenges (At the designing and/or execution stages)
This is a pilot project for us to create a premium showroom in a very short period of time while maintaining the brand’s dignity within budget constraints.