Excerpt: T Lab for Wissotsky, designed by OMY Design, is a concept store about the tea experience. The brief was to design a fun, innovative space to create new and inspiring drinks and snacks, all made with dozens of kinds of tea flavors that will appeal to a younger crowd of customers. A central symmetrical bar has been placed as the heart of the space, welcoming the walk-ins into the shop. It represents action, movement, exotic scents and a happening vibrant place you would want to explore.
Project Description
[Text as submitted by architect] Wissotzky is the biggest brand name for tea in Israel, with more than 150 years of tea history, its practically a synonym for tea drinks. The brief was to design a fun innovative space for creations of new and inspiring drinks and snacks, all made with dozens of kinds of tea flavors that will appeal a younger crowed of customers.
Creating a new design for this old school brand was complicated – on one hand being innovative and contemporary, and on the other hand presenting the mother brand as respectfully as possible.Our space was a 120 sqm rectangle in the center of Tel Aviv. The space Most prominent advantage was three different facades of the street.
We united them with a green herb garden that circled around the facades. A central symmetrical bar has been placed as the heart of the space, welcoming the walk-ins into the shop. It represents action, movement, exotic scents and a happening vibrant place you would want to explore.
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