Flores Tower Façade | MVRDV

SAVE Flores Tower Façade | MVRDV

Project Name: Flores Tower Façade

Practice: MVRDV

Firm Location: Rotterdam, Netherlands

Completion year: 2020

Project Location: Almere, Netherlands

Design Team: Sanne van der Burgh, Leo Stuckardt, Boudewijn Thomas, Yayun Liu, Cas Esbach

Clients: Gemeente Almere

Landscape Consultants: ZUS

Contractors: Dura Vermeer

Others: Artwork Co-authors: MVRDV, Arttenders, Alex Verhaest Building Architect: Klunder Architecten

Photo Credits: © MVRDV x Arttenders x Alex Verhaest, © 3D Capacity MVRDV 2020 – (Winy Maas, Jacob van Rijs, Nathalie de Vries, Frans de Witte, Fokke Moerel, Wenchian Shi, Jan Knikker)

More Specs

Project Description

(Text as submitted by the Architect)

MVRDV has designed a colourful panorama of plants and trees for the façade of the Flores Tower, working in collaboration with Arttenders and Flemish artist Alex Verhaest. The source of inspiration was the building’s location, the arboretum that MVRDV designed for Floriade Expo 2022; using a digital scripting technique, this alphabetical plant and tree library was translated into an artistic composition to be printed onto the glass façade panels of the tower. For the artwork, 1,800 images from databases and university libraries were processed into a layered composition.

ScriptingDiagrams_© MVRDV
ScriptingDiagrams_© MVRDV
ScriptingModel © MVRDV
ScriptingModel_2 © MVRDV
ScriptingDiagrams_© MVRDV

The 43.5-metre-tall Flores Tower – a design by Klunder Architecten on behalf of Dura Vermeer and Amvest – is located at the heart of the Floriade site. It will soon display the complete collection of trees, plants, and flowers from the World Horticultural Exposition to be held in Almere between April and October 2022. The artwork vertically summarises the arboretum’s planting catalogue: The smaller the plant’s image, the further away it is. The legend is incorporated into the plinth of the tower, with the text size and line thickness also indicating how far each plant or tree species is from the tower. In this way, the legend works as a map and reference work at the same time.

Boulevard+Toren © MVRDV
Straat Waterhout © MVRDV
Straat Weerwater Eiland © MVRDV
Floriade birdview night © MVRDV

“In a competition between artists for the representation of the arboretum, Alex Verhaest came up with the idea of the summary panorama. We then systematically linked that to the arboretum”, says Winy Maas, co-founder of MVRDV and also a member of the Floriade quality team. “Like librarians in the mould of a contemporary Alexander von Humboldt, we have converted 1,800 species into images, a truly painstaking job. Alex’s artistic signature then yields this picturesque total work of art.” The work has been christened Sympoiesis, a reference to a pioneering work by American sociologist Donna Haraway in which she advocates a symbiosis between man and nature.

Floriade green city skyline © MVRDV
Floriade on boulevard © MVRDV
Floriade_street view green house © MVRDV

The Flores Tower will be used as a hub during the Floriade Expo, with catering establishments, shops, and a first aid point on the ground floor, and a restaurant and viewing point on the top floor. After that, it will be given a second life as an apartment building with 80 rental homes, with the eye- catching panoramic work preserved. After October 2022, the surrounding site will be further developed into a green and sustainable residential area known as Hortus, following the vision for a new municipal area created by Dura Vermeer and Amvest.




Read More:
Other links