Beijing IN·X Design Co., Ltd

Beijing IN·X Design Co., Ltd


  • Practice: Beijing IN·X Design Co., Ltd
  • Website:
  • Firm Location: Beijing
  • Country: China
  • Year: 2005

(“Text as submitted by Architect”)

Wu Wei

As the founder and creative director of IN.X based in Beijing, the interior architect Wu Wei is a master in Chinese catering space design. He is the designated designer for some popular restaurant in China, such as Siji Minfu, Hu Da, Wan Wei, etc. 

With the design philosophy, “Strategy First, Design Follows”, He has maintained close strategic partnerships with many leading Chinese catering brands. 

With deep attainments in esthetics and global perspective in business, he provides accurate business and design strategy for brand, thus, creating sustainable vitality for brand development. Wu Wei has witnessed and nourished the development of Chinese new generation catering brands.

Practice Ideology

Beijing IN·X Design Co., Ltd., founded in Beijing in 2005 by interior architect Wu Wei (Wu Qihua), is a forward-looking strategic space design consulting company in China. With an international perspective and local experience, it is committed to Consulting and design services in the field of design centered on catering space design. 

Formulating an appropriate business strategy is an important strategy for an enterprise to obtain a sustainable competitive advantage in its own industry, and a clear strategy and strategy-first space design is an effective way for a brand to win every stage of the market and brand battle.

In business strategy management, we divide the brand into different stages: the entrepreneurial period, the growth period and the mature period. There are corresponding strategies for the three different stages.

Business strategy is like the overall battle of brand development, and each stage of brand growth can be seen as a battle, and the presentation of every space is a battle. Only on the premise that the overall strategy is correct, each battle will have a more detailed and clear operational policy, and this set of strategies and policies will help the brand to clarify the goal in every war, that is, in every space design China has clear design guidelines in accordance with its business strategy, so as to win every war and win every stage of market competition, and ultimately help the brand gain lasting vitality and stand firm in the fierce market competition.

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