(“Text as submitted by architect”)
Kulveer Singh Bhati
His first introduction to the professional world was with Foley Design in Bangalore. He was associated with Foley for more than six years and headed the spatial design there. His exposure there varied from product design to interior design. He continued to design for retail and hospitality brands like Titan, Fastrack, and Microsoft. He was felicitated as the winner of Design Quest 2011 by Home Review.
He is young, energetic, and passionate about designing solutions that can be deemed out of the box in terms of material and scale. He founded TOD in 2014 along with Ritu Yadav. His vision has guided TOD through these years and established it as a renowned name in the industry. Kulveer is the brawn that is the driving force behind all client interactions; he also oversees the execution and detailing of design elements for all projects.
Ritu Yadav
She has over 10 years of experience in the field of spatial design; she worked with Shark Designs for 5 years as a lead designer before founding TOD in 2014. Her portfolio boasts extensive experience in retail and furniture design; she has worked with brands like Grohe, Samsung, and DLF.
Her involvement has been critical right from the inception of TOD. Ambitious, progressive, and system-oriented, Ritu is the brain behind the team, and she leads the design, research, and development wing for TOD. As the creative head, she overlooks all presentations and design aspects of the firm.
Practice Ideology
TOD Design Innovations specialises in multidisciplinary design domains like retail design, exhibition design, furniture design, interior design, and graphic design with a focus on user experience. Their strength lies in thinking, designing, planning, and building new experiences.
TOD is a design initiative founded by Kulveer Bhati and Ritu Yadav, both alumni of NID. For them, every project is an opportunity to do something new and unique. They amalgamate the client’s vision and their understanding of design to create something that is absolutely unique. They believe in stories and narratives in design; every element of their work finds its genesis in a story, either from the rich heritage or from science.
Once they are on board with a project, they make sure that it reaches its desired result without any trace of compromise. They listen, raise enough questions and concerns to seek clarity, and help define a vision. Once the ideation stage is over, iterations are made prior to finalising the concept. The designers strongly believe in prototyping and exploring variations in form and product before zeroing in on one solution.
Before they present any idea, they want to be absolutely sure that it’s the best solution possible with the project limitations provided. Once the design concept is frozen, they try to give as much attention to the small details as to the bigger picture, because it is the small choices that always shape the final outcome.
