Excerpt: Algebraist Coffee Star World Store, designed by Still Young, follows a design strategy of module repetition and symbol deconstruction. The interior space uses different materials with distinct decoration styles and characteristics; thus, the warmth of wood and the futuristic sense of silver blend. The arrayed modular design method also responds to the mathematical elements behind the brand of algebraist coffee.
Project Description
[Text as submitted by architect] Against the gorgeous landscape of Yuelu Mountain and Xiangjiang River, the sparkling sunset at Juzizhou Islet and the colorful signboards in the Jiefangxi business area complement each other, making Changsha a popular spot on social media among young people. Algebraist Coffee, an avant-garde coffee chain brand, opened two new stores in Star World and Super Wenheyou and collaborated with STILL YOUNG again to create a contemporary community space featuring the brand’s style and city spirit.
The first store in Changsha/ Pure expression of innovative materials
The first store of algebraist coffee in Changsha stands on the main street. Its outstanding 10-meter-high shopfront has become an attractive visual focus to arouse the consumers’ curiosity to the greatest extent.
The design extracts coffee culture elements and innovates material application. The embossed facade adopts a 3D print approach with painted sandstone carving to simulate the real flowing coffee.
The super symbol, as the brand symbol, grabs attention and enhances an emotional connection with consumers. The back-lit logo at the visual center of the shopfront matches the hanging spliced gradient red acrylic logo installation on the right of the entrance.
The store coordinates appear as luminous acrylic round tubes embedded in hollow carvings of stainless steel round tubes, and every corner reveals the exquisite design of details. Ultra-white tempered glass with a minimalist silver frame presents a unique aesthetic of craftsmanship.
Following a design strategy of module repetition and symbol deconstruction, the interior space uses different materials with distinct decoration styles and characteristics; thus, the warmth of wood and the futuristic sense of silver blend.
Refined and rich in texture, the dark marble bar counter and the 3.2-meter-high solid wood composed of a matrix of 80×80-cm carved monograms enrich the layers of space.
The arrayed modular design method also responds to the mathematical elements behind the brand of algebraist coffee.
With a light and soft design, natural lines run through the entire space. The dark inner walls extend the facade design language, and the layers of the ceiling seem like flowing flat white. The curved tabletops and seats and elegant green plants create a fresh and warm atmosphere.
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