Excerpt: Chaganti Mercantile by Dimensions is an architecture project with an open plan that would cater to multiple business interests and varied customers. To stand-out among the clutter of typical buildings, the façade is adorned with custom angled panels of HPL forming the outer skin to regulate heat and allow for adequate light. The aim was to establish an object of intrigue for all passers-by to compel a second look.
Project Description
[Text as submitted by architect] The project is located near Benz Circle, the busiest junction in Vijayawada on the road leading to the airport and one of the most expensive commercial and residential locations in Andhra. The neighborhood was characterized by diverse retail and commercial options. Existing buildings typically were with multiple storefronts or large showrooms on the ground and first floors with office spaces on the upper floors.
The brief from the client was straightforward. Considering the location, the proposed structure was meant to be leased/rented out and had to have an open plan that would cater to multiple business interests and varied customers. It was to stand-out among the clutter of typical buildings. The challenge was to deliver something exotic and cater to a budget, keeping in mind the dynamics and sensibilities of the locale and locals whilst mindful of the extreme hot weather.
The western façade is adorned with custom angled panels of HPL [mimicking marine steel] forming the outer skin to regulate heat and allow for adequate light. With the functional aspect taken care of, the panels were further tweaked to cater to the form. The design intent was to establish an object of intrigue for all passers-by to compel a second look.
Multiple iterations established the current pattern wherein the solid appearance from a distance breaks apart into multiple individual linear elements as one approaches the building. This articulation rhythmically changes as the eye travels from one end to the other along the western façade.
The south face that peeks into a by-lane that connects to the main road is adorned by an imposing clay ‘jaali’ installation that envelopes the internal main stairway running up all 5 floors of the building. This angular wall incorporates an interesting Edan jaali that appeals to the senses externally as well as to those using the stairs. Commonly available elements used thoughtfully add to the elegance which would only age gracefully.
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