Excerpt: Onexn Architects designed for Dishao Optical expressing a Zen atmosphere in the store, an interpretation of Oriental philosophy in a contemporary context and identifying three keywords for this brand space: elegant, delicate and restraining.
Project Description
Dishao Optical by Onexn Architects
“Each of us comes to the world with a pair of glasses, i.e. the innate cognition formed by family and educational background. As everyone wears different “glasses” (perspectives), the world we see is different. However, we humans are born with the wisdom to choose the “glasses” we wear, namely, the perspectives on things.“
— Ding Xiaohui, Enlighten Education founder
[Text as submitted by architect] Located in The Mixc World, Shenzhen, the project is a new store that Onexn Architects designed for Dishao Optical, which supplies handmade eyeglasses from multiple Japanese brands. The client asked for a novel way of expressing a Zen atmosphere in the store, and an interpretation of Oriental philosophy in a contemporary context.
01 How to interpret traditions in an unconventional way?
The project doesn’t resort to traditional forms to express traditions. The space includes no traditional symbols, but can still allow customers to feel a traditional atmosphere generated by contemporary spatial forms.
Oriental simplicity
The brand concept of Dishao Optical is to “Fit a good pair of eyeglasses for tasteful people”. Compared with eyeglass products manufactured through industrial processing, handmade eyeglasses crystallize craftsmen’s ingenuity, the pursuit of extreme craftsmanship, and dedication to perfection. The handmade eyeglasses supplied by Dishao Optical incorporate the warmth and spirit of Japanese craftsmen.
In response to Dishao Optical founder’s requirement for a space filled with Oriental charm, the design team turned the store into an urban spiritual retreat that embodies the spirit of craftsmanship. Considering the brand’s targeted customer groups are those who insist on unique taste rather than following trends, the design team identified three keywords for this brand space: elegant, delicate and restraining.
After pondering on the design scheme for several rounds, the design team decided to adopt simplistic geometry to express the spirit of craftsmanship, set luminous screen walls to form a fluid, open space, and replace traditional materials with contemporary synthetic materials to stimulate the artistic tension of the space.
The front area of the store is enclosed by luminous screen walls, which form a pure, complete spatial realm. Standing out from the surroundings, this pure space symbolizes the spirit and pursuit of eyeglass craftsmen. The store is near a subway entrance. The pure interior space forms a contrast with the passers-by in a hurry, and attracts them to stop and look into it. The hazy, pure luminous foyer sets an elegant spatial tone, and showcases the design team’s interpretation of contemporary Oriental simplistic aesthetics. Tyvek paper combined with straw-featured coating expresses a restraining ambience in Oriental aesthetics.
02 Garden touring experience with varying views
Handmade eyeglass display is inserted into interior surfaces. Screen walls in different textures and forms, which are either long or short, transparent, translucent or non-transparent, divide the space into several areas. Abundant gaps blur the boundaries in the space, and enhance the connection between different functional areas.
Door openings enrich the layers of the space and create an interactive visual experience. As moving throughout the space, the view keeps changing. The fluidity of air, nature, light and energy create an immersive atmosphere in which customers temporarily forget about the passage of time.
The twisting circulation route solves the restriction of the deep space. The open area at the rear of the room accommodates functions like socializing, business negotiation and optical fitting, shifting from a dynamic atmosphere to tranquility. The design team introduced the experience of touring a traditional Oriental garden into the space, to offer varying views as customers move into the space.
03 Resonance
The founder of Dishao Optical observes things from the perspective of photography. In response, the design team combined photography works with displayed eyeglasses in the form of an art gallery, to create the spatial narratives and meanwhile tell the brand’s story.
Through Oriental simplistic expressions, the design team endowed the space with spirit and attitude that resonate with customers. It stimulates customers to perceive the relationship with others, nature and objects, and creates a dialogue between the handmade products with users.
Having exquisite taste is not about pretending to be sophisticated, but about truly seeing ourselves. It’s the standard of life, for us to live a life as we want. The soul of the spatial form is “emptiness”. It conveys the idea that we can let go of the “glasses” of resentment, lust, anger, or obsession, and instead put on a pair of “glasses” of love, to choose the world we see. The project doesn’t follow currently prevailing trends. Through a creative interpretation of Oriental aesthetics, it conveys craftsmanship and brand spirit, and shows a return to purity.
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