The Bonjour India Experience | Spacematters

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The Bonjour India Experience | Spacematters

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  • Project Name: The Bonjour India Experience
  • Practice: SpaceMatters
  • Products: Asian Paints , Nilaya , Philips , Losberger Tents , Daikin , Samsung , 3M
  • Completion year: 2018
  • Gross Built up Area: 4000 sq.ft.
  • Project Location: New Delhi
  • Country: India
  • Lead Architects/Designer: Amritha Ballal, Suditya Sinha, Moulshri Joshi
  • Design Team: Amritha Ballal ( Principal ) and Suditya Sinha ( Principal), Divya Manaktola ( Project Architect ) and Nishita Mohta (Project Architect) ,Gaurav Gupta, Sony Joshua, Pulkit Mogha, Devansh Mahajan, Sandeep Singh Rathore, Girisha Sethi , Akhilesh Yadav
  • Clients: Institut Français en Inde, The Embassy of France , India.
  • Project Manager: Spacematters
  • Photo Credits: Hemant Chawla, Achint Jain, Nishita Mohta, Suditya Sinha
  • Others: Research & Curation: SpaceMatters and Institut Francais en Inde, Executive agency: RK Engineering (External Pavilion), Paras Art Studio (Exhibition), and Shivam Video – Audio Visual Equipment., Partners: Institut Francais en Inde, The French Embassy in Delhi, Alliance française de Delhi, Alliance française de Bombay, Alliance française du Bengale, Content creator collaborators: Rajat Nanda, Achint Jain, Vivan Kamath, Moulshri Joshi, Hemant Kumar, Installation Collaborator: Ant Studio – Dynamic Signage Installation; Scenocosme – Rencontres Imaginaires Installation Art; Mosquito Massala – MandaLiterature, Tryptich Tales Video Installation Art; TaggLabs, Content partners: Agence Française de Développement, Air France, ATA Architects, Archives SONUMA, Arianespace, Association des Amis de Lanza del Vasto, Atout France, Campus France, Chanakya International, Château de Versailles, Consulat Général de France à Pondichéry, Core Econ, DC Books, Diane de Selliers, Fata Morgana Editions, FIND Foundation, Fondation Le Corbusier, Fondation Pierre Bergé - Musée Yves Saint Laurent Paris, Full Circle Publishing, Green Books, La Fondation Louis Vicat, Lesage Interieurs, Malraux.org, Mapin Publishing, Musée Goupil – Bordeaux, Neemrana Music Foundation, Om Books, SNCF Group, the Raza Foundation, Institut Lumière, Gallimard, Institut français de Pondichéry, Niyogi Books, Rajpal & Sons, Seagull Books, Tata Central Archives, Thadagam Publishers, Vani Prakashan, Veolia, Warum Publishers, Young Zubaan,Dualist Inquiry, Chinese Man, Nirmal Sapera, Talab Khan Barna, Lucid Raaga, Talab Khan Barna , Ahmad Zahir, Viveick Rajagopalan & Naviin Gandharv
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Excerpt: The architectural project The Bonjour India Experience by SpaceMatters defines the characteristics of the pavilion through interaction with the urban context. As the pavilion transforms with the play of light through day and night, its spiralling form becomes the pivot, which reorganises the nature of the urban open area while heightening curiosity amongst those outside to explore within.

Project Description

The Bonjour India Experience | Space matters
© Hemant Chawla
The Bonjour India Experience | Space matters
© Hemant Chawla

[Text as submitted by architect] The ‘Bonjour India Experience’ was the flagship initiative of Bonjour India 2017–2018, a festival that celebrated Indo-French collaborations through more than 300 events spread over four months across 33 Indian cities. At the heart of the festival, the Bonjour India Experience pavilion was a one-of-a-kind travelling exhibition at the intersection of art, architecture, design, and urbanism. The 9-metre-high, 800-square-meter and 40-tonne installation travelled approx. 3500 kilometres from the iconic India Gate in Delhi to Cross Maidan Garden behind the historic Churchgate Station in Mumbai to become the star attraction of the world’s largest book fair in Kolkata over a period of three months. It welcomed more than 180,000 visitors over a period of 30 odd days spread over the three cities.

The Bonjour India Experience | Space matters
© Hemant Chawla
The Bonjour India Experience | Space matters
© Hemant Chawla
The Bonjour India Experience | Space matters
© Hemant Chawla

One of the first decisions jointly taken by the clients and the design team led by SpaceMatters was to locate the pavilion in public urban spaces. While this may seem like an obvious choice, similar cultural events in India have been largely confined to institutional spaces such as museums and cultural centres. Often perceived as elitist, these spaces cater to a small segment of the population, and their ambience is in stark contrast to the diverse energy of the urban public space in Indian cities. 

The Bonjour India Experience | Space matters
© Hemant Chawla
The Bonjour India Experience | Space matters
Elevation © Spacematters
The Bonjour India Experience | Space matters
© Hemant Chawla

As cultural events retreat into gated zones, access to public space in Indian cities is also shrinking, increasingly being policed and monetized. Thus, when asked to suggest an appropriate public space in their city, associates initially suggested commercial malls! The call to locate the pavilion in truly public urban spaces presented countless challenges, and it was a complex undertaking to navigate the maze of permissions needed to mount an installation of this scale in a public location. However, its interaction with the urban context became the defining characteristic of the pavilion and was instrumental to its success.

The Bonjour India Experience | Space matters
© Hemant Chawla
The Bonjour India Experience | Space matters
Section © Spacematters
The Bonjour India Experience | Space matters
© Hemant Chawla

The design had to balance the functional demands of a travelling pavilion with the stringent requirements of a sealed exhibition space required to safely house expensive audiovisual equipment while creating a comfortable environment for the visitors. The pavilion had to be designed to be installed in a week and dismantled in three days in crowded public spaces without the use of heavy machinery (prohibited at high security sites), with the ease of travelling halfway across the country and adapting to new sites. To reconcile the mobile and temporal nature of the pavilion alongside the ambition to leave a memorable mark on the cities it travelled to, the pavilion had to create an iconic visual presence combined with a lightness of being.

The Bonjour India Experience | Space matters
© Hemant Chawla
The Bonjour India Experience | Space matters
Plan © Spacematters
The Bonjour India Experience | Space matters
© Hemant Chawla
The Bonjour India Experience | Space matters
© Hemant Chawla

The thematic focus of the Bonjour India festival was ‘Creativity, Innovation, and Partnership’ between India and France. Embodying these themes, the form of the pavilion evolved from the idea of confluence, with six curves rising together to embrace three pavilions that highlight various aspects of Indo-French creativity, innovation, and partnership. The metal curves, arranged in a modular symmetry spiralling out from a central core, consisted of a rhythmic arrangement of staggered, self-supporting steel members draped with 20,000 square feet of hand-woven steel mesh.

The Bonjour India Experience | Space matters
© Nishita Mohta
The Bonjour India Experience | Space matters
Elevation © Spacematters

The massive self-supporting structure is designed down to the last joint to be flat-packed and largely hand-installed in the shortest possible time. Combining the precision of cutting-edge engineering and the unique expression of craft, the design pays homage to the ingenuity and abstraction that are hallmarks of both French and Indian architecture.

The Bonjour India Experience | Space matters
© Nishita Mohta
The Bonjour India Experience | Space matters
© Hemant Chawla

As an intervention in public space, the pavilion is designed to integrate itself with the site conditions at each location. The metal members and mesh provide for varying gradations of visual permeability, allowing the structure to weave into the urban surroundings, both emerging from and merging into the context. Views of iconic monuments at each site, such as the India Gate in Delhi and the Churchgate Railway Terminus in Mumbai, are framed within the layered silhouette of the structural contours and wire mesh.

The Bonjour India Experience | Space matters
© Hemant Chawla
The Bonjour India Experience | Space matters
© Hemant Chawla
The Bonjour India Experience | Space matters
© Hemant Chawla

As the pavilion transforms with the play of light through day and night, its spiralling form becomes the pivot, which reorganises the nature of the urban open area while heightening curiosity amongst those outside to explore within. Twisting and turning, rising and falling from a height of 4 metres to 9 metres across its perimeter, the sculptural form of the pavilion transforms with motion as the visitors walk around it and into it.

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