(“Text as submitted by architect”)
Amrish Patel – Creative Director
Principal and Co-founder Amrish Patel is a second-generation entrepreneur with no formal training in the creative field, save his innate passion for the arts and keen interest in innovation. He is an alumnus of the Edith Cowan University, Australia and the Middlesex University, UK. As an aesthete, Patel finds great joy in turning ideas into reality. His penchant for visual metaphors, strong design sensibility as well as knowledge of market dynamics and resource management has helped Apical Reform craft a global presence and impact.
Darshan Soni – Design Director
Co-founder Darshan Soni is an architect and an avid photographer, with a keen interest in the pedagogy of design. An alumnus of the Centre for Environmental Planning and Technology (CEPT) University, India, where he also serves as a visiting faculty, Soni’s parametric approach to design is rooted in his curiosity of naturally occurring multiplicity and reflection, and his quest to transform the abstract into the tangible. A strong advocate for sustainability, Soni’s storied design journey and ability to engage with audiences, spaces and materials on the same frequency, has helped shape the ethos that Apical Reform represents.
Practice Ideology
An evolving design practice, Apical Reform is a collaborative studio established in 2011, led by Amrish Patel and Darshan Soni. As part of a new vanguard of emerging Indian designers, the Ahmedabad-based studio is at the intersection of art and innovation, combining design with technology and manufacture. The diverse portfolio that encompasses functional art, bespoke art, kinetic art and parametric design reflects the studio’s interest in a continuing journey of experimentation and discovery that is not limited by labels. Our ethos stems from the conviction that design is a powerful, intuitive and timeless medium that should create authentic, transformative experiences. Our approach is rooted in a thorough understanding of the environment, as well as the material, purpose and process. At Apical Reform, our abiding curiosity and passion has helped us evolve alongside that which we make.
