Excerpt: LE’PRECIOUS by Salone Del Salon is an interior design project that seamlessly blends two clues of time and emotional transition into the space. By incorporating the passage of time from dusk to dawn and by depicting the emotional changes from excitement and anticipation to moments of confusion and anxiety, and finally to a sense of fulfillment and hope, the space truly captures the essence of the transitional moments of sentiments.
Project Description
[Text as submitted by architect] Two kilometers away from the Vera Wang boutique, another venue opened by LE’PRECIOUS serves as a collection store featuring wedding dresses from the leading global luxury bridal brands, which offers a one-stop immersive experience of wedding dress selection.
Drawing inspiration from the concept of “wedding dress and bride, marriage and love”, SALONE DEL SALON created a space design that reflects the emotional journey of a love story. The design incorporated two clues of time and emotional transition, which blended seamlessly into the space. By incorporating the passage of time from daytime to twilight, dusk to dawn; by depicting the emotional changes from excitement and anticipation to moments of confusion and anxiety, and finally to a sense of fulfillment and hope, the space truly captures the essence of the transitional moments of sentiments.
The entrance sets the tone for the space, with a minimalist and concise design that stands out from other stores in the area. The clean and pure facade texture reflects the hopeful anticipation of a bride-to-be.
Entering the store, customers will immediately step into a long passageway, which evokes emotions that rise and fall much like the twists and turns experienced in the journey of love. While the exterior is white and clean, the interior interweaves black and orange, reminiscent of the time when day turns to dusk and the sunsets.
Upon reaching the reception area at the end of the passageway, customers may have a rest after a long journey. The deep-toned passage area highlight the elegance of classic wedding dresses.
The long night will eventually give way and as morning awakens along with the space, it symbolizes the growth and insights garnered through love. This journey will ultimately lead to a brighter future. The light changes from pink to orange and then to bright white, which symbolizes regaining hope. The colors that adorn the main exhibition hall set the emotional tone of the space, creating a truly immersive experience.
Serving as the core visual attraction, the five unique metal sculpture-like installations can move flexibly along the square ceiling light tracks. This innovative design concept anticipated endless possibilities for product display and shows in the future.
The arrangement of the space layout resembles playing chess, with the square ceiling light track serving as the “chessboard” which simulates the skylight and daylight in the early morning, while the movable metal sculpture installations take on the role of the “QUEEN”. The circular magnetic follow spots cast the spotlight on the bride’s brilliance to highlight an air of queen-like aura of confidence.
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