RARA whole-house showroom | CUN Design

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RARA whole-house showroom | CUN Design

Information

  • Project Name: RARA whole-house showroom
  • Practice: CUN Design
  • Completion year: 2023
  • Gross Built up Area: 312㎡
  • Project Location: Guangzhou
  • Country: China
  • Lead Architects/Designer: Cui Shu
  • Design Team: Kong Weiqing, Xu Lichao
  • Photo Credits: Qin Zhaoliang
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Excerpt: The RARA whole-house showroom is an interior design project by CUN Design that shows the idea of “squareness and roundness,” offering the design both artistic and formal beauty. A well-measured design texture is developed at the point where the cuboid and the double circular column converge, completing the structure in a beautiful way. Compared to traditional architectural theory, the plan, structure, and style no longer just use squares and circles as reasonable geometric shapes.

Project Description

RARA whole-house showroom | CUN Design
© Qin Zhaoliang

[Text as submitted by architect] Squareness and roundness, constancy and change: RARA, a whole-house custom brand, shows the concept of“squareness and roundness”in the exhibition hall which gives the architecture both artistic beauty and formal beauty. The intersection of the cuboid and the double circular column produces a design texture that has been measured precisely, which completes the structure in the form of beauty. The layout, structure and style no longer simply adopt the rational geometric squares and circles which breaks the traditional way of thinking  in terms of architecture.

RARA whole-house showroom | CUN Design
© Qin Zhaoliang

Exploration of order and freedom: There is both change and order, which is the principle that all artworks, especially plastic art forms, must have. In terms of  circulation, the designers are actually talking about the possibility of the spatial order. The order acts as a vehicle of specific activities for human beings, allowing space to “come alive” and facilitating more interactions.

Compared with the sweeping view of the large opening and closing, the way square and circle are arranged in the RARA hall makes the layout both changeable and orderly, which enables viewers to come in and out flexibly. The connected structure leaves a strong sense of “lag” in the dimension of time and space, and makes one to be fully involved in an immersive experience that comes from the autonomy of the space. 

RARA whole-house showroom | CUN Design
© Qin Zhaoliang
RARA whole-house showroom | CUN Design
Ground Floor Plan © CUN Design
RARA whole-house showroom | CUN Design
© Qin Zhaoliang

RARA also demonstrates the potential future style of office design, both as an exhibition hall and an office. With the boundary between the two gradually dissolving and blurring, it not only integrates the unity of function and aesthetics, but also creates a compatible space that integrates movement and display.

Wireless, intelligent and humanized mobile office are springing up, enriching the possibilities of office development in the post-pandemic era.

RARA whole-house showroom | CUN Design
© Qin Zhaoliang

Indoors and outdoors are the one: 

Continuous integration in the space. The architecture itself is completed, sculptural and monumental.”

—Yoshinobu Ashihara

The exterior is composed of bamboo pieces that are horizontally arranged, and the smooth lines and rhythms make the entire exhibition hall naturally magnificent. The minimalist appearance arouses strong curiosity for the viewers, and the trees that break from seed are particularly prominent, occupying the absolute focal point and infusing vitality into the entire building.

RARA whole-house showroom | CUN Design
© Qin Zhaoliang
RARA whole-house showroom | CUN Design
© Qin Zhaoliang

Upon entering, as the scenery changes with each step, a diversified high-quality living scenes unfold gradually with the interplay of light and shadow.  The wardrobes, antique cabinets, invisible doors, wall displays, and other elements are effectively integrated into the space, with a focus on refined details and textures. The towering bookcase is particularly outstanding, serving as a partition that creates a multi-level perspective between concealment and exposure. Visually, it intertwines with the curved spatial frame, offering rich variations in lines.

RARA whole-house showroom | CUN Design
© Qin Zhaoliang

Every enduring brand, from its conceptual birth to the appearance of design sketches and  to the final presentation of works, is inseparable from collective wisdom. RARA, as a high-end brand, integrates top-level resources and drives the original creativity to the utmost. The product, sparking with spatial aesthetics, demonstrates  exquisite craftsmanship and long and profound history of RARA in the whole-house custom. The two together converge towards a perfect presentation. It not only inherits elegance but also develops a deep understanding of luxury.

RARA whole-house showroom | CUN Design
© Qin Zhaoliang
RARA whole-house showroom | CUN Design
First Floor Plan © CUN Design
RARA whole-house showroom | CUN Design
© Qin Zhaoliang

Breaking the limitations of physical space and creating infinite possibilities within the limitations, CUN DESIGN takes the most revolutionary attempt in environments that all are familiar with, creating an unprecedented space that is full of customized products,  presenting cabinets, wardrobes, antique cabinets, invisible doors, wall displays, and other products in the most suitable positions.

The beauty in the architectural space is an encounter full of romance and imagination. On the vertical axis of time, its timeless beauty has been marked on the horizontal axis of space.

RARA whole-house showroom | CUN Design
© Qin Zhaoliang
RARA whole-house showroom | CUN Design
© Qin Zhaoliang

Therefore, RARA has achieved a deep integration of functionality and artistic value from the outside in and inside out. It also achieved a high degree of unity between practicality and aesthetics. Whether viewing from indoors or outdoors, one can be impressed by its integrated design, where the intersection of squareness and roundness begins without ending.

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